CIMB unveils revamped internet banking portal

Check out the new highlights of CIMB Clicks.

According to a release, besides sporting a fresh new look, more importantly, customers will have an overall improved online experience when performing their banking transactions via CIMB Clicks.

“The major revamp was done with our customers’ needs and convenience in mind. We went through great lengths to evaluate their feedback, and armed with that knowledge, we looked into improving the overall user-friendliness and features of CIMB Clicks, including reducing the number of clicks required to arrive at a service, providing quicker access to information, enabling customisable preferences and introducing new online services,” said Renzo Viegas, Deputy Group Chief Executive Officer and Head of Consumer Banking, CIMB Group.

“It was also timely to give the portal a face-lift, as the last revamp was back in 2009,” he added.

Some highlights of the new and improved CIMB Clicks are as follows:
• New services, such as OctoPay (ASEAN’s first banking service on Facebook), foreign currency fixed deposits placement and foreign currency current account funds transfer, Tune Talk auto reload and online gold trading. Customers are also able to manage their unit trust investments via CIMB Clicks eInvest at attractive rates.
• Once logged in, it only takes one click to view all account balances (or zero click to view up to two favourite account balances);
• Quick funds transfer can be done without navigating away from the home page;
• Regrouping of services, such as users are now able to schedule their transaction within the transfer page; and for interbank funds transfer, instant transfer and normal transfer are now combined into one page;
• Customise up to six shortcuts for favourite transactions and activities on the home page;

An online survey ran by the bank to assess customers’ receptivity to the revamped CIMB Clicks garnered over 32,000 responses, of which 85% were positive, indicating that they love the new design, it is more user-friendly and packed with features.

“The revamped CIMB Clicks and the launch of OctoPay recently are some examples of initiatives rolled out to help maintain our 20% year-on-year increase in new CIMB Clicks users,” Viegas stated.

According to Ernst & Young’s Global Consumer Banking Survey 2012, internet banking is now customers’ preferred way to access account information. The huge success of online banking can be attributed to its convenience and accessibility – customers can decide when they interact with their bank. Internet banking is also the most popular channel for customers undertaking simple transactions such as paying bills.

In line with that, the bank intends to generate interest among its CIMB Clicks users to use the online portal as the preferred banking channel, as well as encourage its existing customers who are not utilising its online banking services to register as a CIMB Clicks user. Currently, more than half of the bank’s 6.9 million customer base in Malaysia are registered CIMB Clicks users.