Hang Seng Bank appoints new Chief Marketing Officer

Jordan Cheung will take the position, starting 19 December.

Hang Seng Bank has appointed Jordan Cheung as its new Chief Market Officer, starting 19 December.

In effect, Cheung will also become a member of the Executive Committee.

“Jordan brings with him extensive knowledge in digital marketing, innovation and business transformation,” Diana Cesar, Executive Director and Chief Executive of hang Seng Bank, said.

“His expertise will help us shape the future of our brand and customer engagement.”

Cheung has worked in the insurance, aviation, hospitality and retail sector.

Prior to Hang Seng, Cheung served as the Vice President, CRM and Performance Marketing at yuu, Dairy Farm International.

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