Hong Leong Bank inaugurates Hanoi branch

The lender’s launching of its second branch in Vietnam and its first priority banking service signifies its commitment to reach out to customers in the country.

Hong Leong Bank Bhd (Hong Leong Bank) further extended its footprint in Vietnam with the launch of its Hanoi branch recently – its second branch in the country after Ho Chi Minh City in 2009.

The launch also unveiled the bank’s first priority banking service in Vietnam, a privileged service designed exclusively for its more affluent customers.

Present at the event were Hong Leong Bank’s group managing director Yvonne Chia; Hong Leong Bank Vietnam Ltd’s general director and branch manager of Hong Leong Bank Hanoi, Alex Yap; Hong Leong Bank Hanoi’s deputy branch manager Vo Van Cuong; and deputy director of Hanoi branch of State Bank of Vietnam, Pham Van Vu.

“This launch today (on Thursday) is testimony to Hong Leong Bank’s continuous commitment to further reach out to the communities in Vietnam. With our Hanoi branch conveniently located in Hai Ba Trung street, offering a suite of relevant banking products and services, in addition to our priority banking service, we will be able to appeal and serve more customers and at the same time, deepen and strengthen our presence in Vietnam,” said Chia.

Hong Leong Bank was the first Southeast Asian bank that was granted a licence to incorporate and operate a 100 per cent wholly-owned commercial bank in Vietnam.

“Priority banking is a big part of consumer banking and this key segment is growing rapidly. With our deep local knowledge and global expertise, we will provide priority banking customers a new level of banking experience to support their priorities, help them realise their goals and in doing so, enhance their lifestyles.

View the full story in The Borneo Post.