Citibank Singapore offers emerging affluent clients exclusive banking services

Citi Priority is for customers with investible assets of between S$50,000 and S$200,000.

Citibank Singapore recently announced that it is launching Citi Priority, a new customer servicing model that is specially designed to cater to the needs of the emerging affluent customers with investible assets of between S$50,000 and S$200,000.

Citi Priority will offer this group of customers personalised and exclusive banking services ranging from tailored financial advisory to exclusive products and privileges, leveraging on Citi’s digital platform.

These individuals will also get to enjoy attractive interest rates on deposits, loans, investments and insurance products as well as a huge range of other benefits that are associated with being a Citi Priority customer.

A huge range of benefits and privileges come with being a Citi Priority customer. These include:

Save: Higher interest rates with Citibank InterestPlus Savings Account.
Borrow: Preferential borrowing interest rates with close to 30% discount off the normal borrowing rates.
Invest: Rewards on Unit Trusts purchase via Citibank Online within the first 3 months.
Protect: Rewards on premiums paid for Insurance policies within the first 3 months.
Spend: Fee waiver on selected Citibank Credit Cards with a minimum annual spend with free travel insurance.
Transact: Global banking services and round-the-clock support offering emergency cash, free and instant global transfers to any Citibank account worldwide, handling fee waiver for overseas ATM withdrawal, cross-border account opening, global view of accounts and Citi World Privileges.

Citi Priority customers will also be served by a group of dedicated Personal Bankers who will offer comprehensive support and financial advice to them for all their financial aspirations. They can also look forward to exclusive invitations to both finance-related and lifestyle events that are specially organised to help them attain their goals faster in these areas.