ABC accelerates operations with marketing campaign

ABC has accelerated the pace of operational transformation in its 2011 Spring Marketing Campaign.

Leading to the sharp increase of operation scale and performance, Agricultural Bank of China will stand on the new starting point to build itself into a first-class domestic retail bank.

At the opening ceremony of “2011 Golden Key•Spring Marketing Campaign”, bank official stated that it would speed up innovations in product and marketing strategy, strengthen team building in a comprehensive way, intensify performance assessment and accelerate IT system optimization and upgrade, thus push on with the strategic transformation of retail banking business.