Standard Chartered launches one-stop digital forex platform

It allows clients to personalise watchlists and price alerts.

Standard Chartered Bank launched LiveFX, a one-stop platform that allows retail clients to make foreign exchange (FX) conversions in real time, gain market insights and place limit orders at preferred exchange rates.

LiveFX is designed to provide clients with customised market updates to gain exclusive access to economic indicator updates, latest FX news and the bank’s investment views by allowing clients to personalise watchlists and price alerts with instant alerts sent to inform clients of when the market rate reaches their target rate. A comprehensive dashboard also shows the currency pairs complete with news, market data, price charts, technical analysis, buy or sell ratio and FX polls.

In LiveFX, clients are automatically enrolled in a membership programme which rewards them for their FX transactions. Every half year, customers are entitled to different tiers of rewards depending on their accumulated transactions starting at Green, followed by Blue, Silver, and Gold being the highest. As clients get upgraded through the tiers, they will benefit from 20-30% better spreads with each upgrade and be rewarded with lifestyle privileges, such as Grab vouchers.