Techcombank teams up with Adobe to deliver personalized banking solutions

The bank will use Adobe’s cloud platform to analyze customers’ browsing behavior.

The Vietnam Technological and Commercial Joint Stock Bank or Techcombank has announced a multimillion dollar, multi-year partnership with Adobe to power the bank’s digital transformation.

The partnership makes Techcombank the first bank in Vietnam to launch an end-to-end customer experience technology platform, according to a joint press release.

Techcombank will make use of Adobe Experience Cloud to analyze customers’ browsing behaviors and deploy persona-based discovery paths in order to deliver personalized banking experiences that are fully digitized whilst happening in real time.

 “Today’s consumers are banking across multiple online and offline channels, and it is critical that we meet their expectations wherever they choose to engage or transact,” says Jens Lottner, CEO of Techcombank. 

“With Adobe’s successful track record of working with leading financial services organizations around the world for the past decade, we are excited to partner with Adobe on our ongoing five-year transformation strategy, and accelerate our journey of being the leader in the customer-led digitization of the Financial Services Industry (FSI) in Vietnam,” Lottner added.